- Start the subject line with keywords: Project/task name – Action – Subject e.g. Retail Comms – Input request – Reporting article final draft review request
- Email body summary – summarize the purpose of the email, ask, requested action, and expected outcome in the first two sentences
- Email body – answer 5 whys – who, what, where, when, and why
- Formatting – fit content in a single pane. Make it mobile-friendly
- Use prioritized lists and nested lists
Content
- Make it conversational
- Use an active voice and a positive tone
- Put nouns ahead of verbs
- Make it economical and precise
- Provide links rather than attachments