From Pitch Perfect by Bill McGowen —
- The headline principle: Start with a concise and compelling statement.
- The Scorsese principle: Through your words, craft compelling stories that are so engaging that the listener is hanging on every detail.
- The pasta sauce principle: Cure boredom by boiling down your message, making it as rich and brief as possible.
- The No tailgating principle: The speed with which you talk should be directly proportional to how certain you are about the next sentence coming out of your mouth.
- The conviction principle: Convey certainty with words, eye, contact, posture, and tone of voice.
- The curiosity principle: Excuse I can’t believe I get paid to do this demeanor.
- The Draper principle: If you don’t like what’s been said, change the conversation.